Sumeh

Suministros Expreso Hotelero (SUMEH), a company with over 20 years in the hospitality supply industry, approached us to lead the rebranding of its visual identity. The goal: to modernize the brand while maintaining the recognition it had built over two decades.

We delivered three strategic proposals — one closely aligned with the original branding and two more distinct and modern. SUMEH chose the first option, ensuring a smooth and familiar visual transition. The result is a refreshed, professional identity aligned with the company's evolution and future growth.